Redwood Services Rise to $400M & Keep the Culture

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In this episode of  @ToThePointHomeServicesPodcast  , Chris sits down with Richard Lewis, CEO of Redwood Services, to discuss his transformative journey in the home services industry.

From his early days at ServiceMaster to launching Redwood Services, Richard shares insights on scaling businesses, maintaining strong company culture, and the importance of strategic partnerships.

He delves into Redwood’s unique approach to consolidating businesses while honoring the legacy and operational style of each partner.

Key Takeaways:

• Embracing Change and Innovation: Richard highlights how Redwood aims to revolutionize the home services industry by partnering with established brands and helping them grow without losing their unique identities. He emphasizes the importance of not centralizing services but instead strengthening local brands.

• Building and Maintaining Strong Culture: Culture is the backbone of Redwood’s success. Richard shares how Redwood focuses on creating a supportive environment for partners and their teams, emphasizing that culture sustains growth and resilience.

• Investing in Marketing and Data-Driven Decisions: In a competitive market, Redwood prioritizes innovative marketing and real-time data analytics to enhance customer acquisition and retention, ensuring that the value of every marketing dollar is maximized.

• Importance of People: Richard discusses the impact of having a great team and even creating roles for exceptional talents. He talks about “thesis changers” – individuals who can drive significant change within Redwood and how hiring the right people has been instrumental in their growth.

• Future Outlook: While maintaining focus on core industries, Redwood is preparing to harness new opportunities in 2025, driven by a commitment to continue scaling home service businesses in a dynamic landscape.

Follow Links:

Website: https://rynoss.com/to-the-point-home-services-podcast/

Richard Lewis: https://www.linkedin.com/in/richardlewismemphis/

Instagram: https://www.instagram.com/to_the_point_podcast/