S6 Ep3 - What's Next in Digital: YouTube's Future, TikTok Music Takeover & Google's AI Career Coach

Welcome back to The Girls in Marketing Podcast!In this episode, we’re exploring the latest updates in social media and tech, from YouTube’s plans for the future to TikTok’s growing influence on the music industry. We’re also breaking down Instagram’s new dislike button and Google’s AI-powered career tool, Career Dreamer.What do these changes mean for marketers and content creators? And how can professionals stay ahead in an industry that’s constantly evolving?Social media and technology move fast, but we’re here to help you make sense of it all and stay ahead of the curve.Chapters:

00:00 Introduction

00:48 BuzzFeed's Positive Social Media Platform

06:55 Instagram's New Dislike Button for Comments

12:14 YouTube's Evolution and Future Plans

17:01 Google's AI Career Tool: Career Dreamer

20:21 TikTok's Impact on Music Discovery

26:57 The Impact of TikTok on Music Discovery

27:51 Insights from Marketing Experts

28:34 Understanding the Customer Journey

30:58 Optimising Customer Communications

39:53 Exploring New Brand Collaborations

43:44 Mr. Beast on Diary of a CEO

46:57 Burberry's Nostalgic Campaign

49:42 Final Thoughts and Wrap-Up