Setting a New Standard: Atomic’s Daron Rahlves, Janelle Yip, & Noah Wallace on Crash Stories & How Companies are Protecting Athletes

Jonathan talks with Atomic athletes Daron Rahlves and Janelle Yip, and Noah Wallace, the global manager for the Atomic freeski program. We get into what Daron and Janelle are doing just before ski season kicks off; the return of a beloved event put on by Daron; and Janelle tells the story of her gnarly crash this past winter. That then segues into why Atomic decided to cover their entire global freeski team with BLISTER+, and why we all want to see companies continue to take better care of their athletes.

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TOPICS & TIMES:

Intros & Snow Reports (2:06)

Pre-Season Training (5:49)

Upcoming Season & the Return of Bonzai (13:59)

Why Atomic Covers Their Athletes w/ BLISTER+ (23:36)

Industry Responses to Team Coverage (27:43)

The Culture of the Ski Industry (35:56)

Janelle’s Crash & Recovery Story (39:42)

Eliminating “Gotcha” Clauses & Providing Coverage (48:07)

Coverage For All — Not Just Pro Athletes (53:02)

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Blister Cinematic

CRAFTED

Bikes & Big Ideas

GEAR:30

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