SPS-462: The Meta Ads Panic!

Big news this week, the first two speakers for SPS Live London 2027 have been announced! Melanie Harlow and Theodora Taylor will be joining us in London.

James and Cissy share the news and talk about when tickets will be going on sale, with Patreon supporters getting first access.

James is also back from his travels in New Zealand and Australia, and there's plenty to catch up on. They talk about the latest changes to Meta advertising and what losing some of the usual targeting and placement options could mean for authors running Facebook ads.

They also return to the conversation around RARE London and its AI policy, look at the growing importance of newsletters for book discovery, and Cissy shares what she discovered after digging into the preorder numbers from her own books.

Key Talking Points

• SPS Live London 2027 – Melanie Harlow and Theodora Taylor announced as the first speakers
• When SPS Live 2027 tickets will be available
• James's New Zealand writing retreat and trip to Australia
• RARE London and its AI policy
• Changes coming to Meta/Facebook advertising
• Losing some targeting and placement controls
• What the Meta changes could mean for author advertising
• The importance of strong ad creative, blurbs and book pages
• Newsletters and how readers are finding books
• What Cissy learned from looking back at her preorder numbers
• Whether longer preorders actually result in more sales

Links & Resources Mentioned

• ProWritingAid: https://prowritingaid.com
• SPS Patreon / Support: https://learnselfpublishing.com/support
• SPS Live London 2027 ticket information will be live in September: https://www.learnselfpublishing.com