Squeezing Success: The Rise of Lemon Perfect

In episode 490 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Yanni Hufnagel, founder and CEO of The Lemon Perfect Company, an organic lemon water brand. Listen in as Yanni discusses his unconventional career path, transitioning from a college basketball coach to a beverage entrepreneur (2:20). He describes the inspiration behind Lemon Perfect (3:10), growth…