18 Feb 2026 05:45
The $10 Million Gamble: Inside Super Bowl Advertising with PepsiCo’s Mark Kirkham
What makes a brand spend $8–10 million for 30 seconds of airtime? Martha sits down with PepsiCo Beverage CMO Mark Kirkham to reveal how Super Bowl ads are conceived, measured, and transformed into cultural moments that last far beyond game day.
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