The Business of Signing a Superstar Athlete

What happens when a superstar athlete joins a new team? The impact goes far beyond the basketball court.

Kenneth Shropshire, Professor Emeritus of Legal Studies and Business Ethics at the Wharton School, examines the expectations surrounding LeBron James and the Philadelphia 76ers.

From ticket sales and team culture to community engagement and special treatment for star players, Shropshire explains the business opportunities and challenges that come with signing a superstar.

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