The Hidden Force Dragging Down Consumer Sentiment | Diving In

Americans feel almost exactly as gloomy today as they did in 1980 — when inflation was near 14% and unemployment was close to 8%. Today those numbers are a fraction of that, yet consumer sentiment hit an all-time low. Justin Wolfers treats this like a detective case: the standard economic statistics predict sentiment should sit around 82, but the actual reading is 52 — a 30-point gap begging for an explanation.

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