The High Cost of Wrong Turns: How Location Data Protects Freight Margins with Rishi Mehra

In " The High Cost of Wrong Turns: How Location Data Protects Freight Margins", Joe Lynch speaks with the VP, Product & Engineering of Trimble, Rishi Mehra, about how precision location data, commercial routing, and connected AI ecosystems protect fleet profitability and driver safety. 

About Rishi Mehra

Rishi Mehra is the VP, Product & Engineering of Trimble. As VP, product and engineering, Rishi Mehra is primarily responsible for overseeing the company's technology, products and engineering in North America. Mehra has been with Trimble since 2014, and previously served as a senior product manager and director of web products for ALK Technologies (now a part of the Trimble family). In that role, he led the product management and go-to-market activity for all web solutions globally and helped establish the commercial transportation-focused web digital platform within the organization.

About Trimble

Trimble Transportation provides fleets with solutions to create a fully integrated supply chain. With an intelligent ecosystem of products and services, Trimble Transportation enables customers to embrace the rapid technological evolution of the industry and connect all aspects of transportation and logistics — trucks, drivers, back office, freight and assets. Trimble Transportation delivers an open, scalable platform to help customers make more informed decisions and maximize performance, visibility and safety.

Key Takeaways: The High Cost of Wrong Turns: How Location Data Protects Freight Margins

• In " The High Cost of Wrong Turns: How Location Data Protects Freight Margins", Joe Lynch speaks with the VP, Product & Engineering of Trimble, Rishi Mehra, about how precision location data, commercial routing, and connected AI ecosystems protect fleet profitability and driver safety. 
• Consumer GPS vs. Commercial Reality Creates Costly Risks: Standard consumer navigation apps lack commercial vehicle intelligence—such as bridge clearances, weight restrictions, hazmat regulations, and turn-radius constraints. Using non-commercial apps leads to expensive bridge strikes, fines, off-route detours, and severe brand liability for shippers, carriers, and brokers.
• PC*Miler Serves as the Industry's Financial Currency: Celebrating its 40th annual release, PC*Miler acts as the foundational standard for contracting freight, billing, and driver settlements. It provides precise baseline mileage that ensures carriers, shippers, and brokers operate on agreed-upon data so that no party suffers financial loss.
• Precision Routing Prevents Margin Leakage: In a tight freight economy with razor-thin margins, small deviations—such as a 10-mile detour or unapproved toll roads—rapidly destroy fleet profitability. Precise commercial mileage and batch processing allow fleets to balance the shortest versus cheapest routes, control driver fuel stops, and eliminate hidden costs.