The New Era of Creator-Led Television (feat. Rich Bloom, Tubi EVP & GM of Creator Programs)

Can short-form TikTok creators make the leap to Hollywood-style television?

In this episode of Creator Upload, we sit down with Rich Bloom (GM of Creator Programs & EVP of Business Development at Tubi) to break down Tubi’s major partnership with TikTok to greenlight 10 creator-led original series. Rich reveals how Tubi is funding original shows, pairing TikTok talent with seasoned production companies, and letting creators maintain IP ownership and creative control.

Also: we dissect Alphabet’s Q3 earnings, including YouTube hitting $11.2B in ad revenue and capturing nearly 16% of total U.S. TV viewing time. Plus: Instagram’s controversial rollout of 90-minute video uploads and the debate surrounding platform monetization.

What you’ll learn:

-- How Tubi and TikTok are greenlighting full-length creator shows

-- Why IP ownership and creative freedom are crucial for streaming originals

-- YouTube’s living room TV dominance over Netflix and streaming rivals

-- The creator community's reaction to Instagram’s new 90-minute video format

-- Plus: Andrew Yang’s Noble Mobile acquisition and MrBeast's new Mastercard pact

00:00 Alphabet Q3 Earnings & Living Room Viewing

03:19 YouTube Streaming Dominance vs. Netflix

07:10 Instagram Tests 90-Minute Video Uploads

09:40 The Debate Over Instagram Monetization

13:50 Platform Incentives: YouTube vs. Meta

20:00 Rich Bloom on Tubi’s TikTok Partnership

22:30 Funding, IP Ownership & Creative Control

24:10 Pairing Creators With Production Companies

26:20 Why TikTok Is Pushing Creators to TV

28:15 How Tubi Moves Fast Inside Fox

29:43 Upcoming Creator Series Slate

30:40 Noble Mobile Acquires SmartLess Mobile

33:58 MrBeast Inks Deal With Mastercard

37:15 Wrap Up & Outro

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand