The Power of Sales Email Marketing: How She Sold Out Her Workshop & Increased Revenue with Upsells
If the word “sales” makes your stomach flip, you’re going to love this conversation. We sit down with licensed counselor and practice owner Tabitha Westbrook to unpack how a simple shift—from selling to inviting—turned a timely holiday workshop into a sellout success and opened the door to upsells that actually served families under stress.Tabitha walks us through the workshop concept built for parents navigating sensory overload, trauma triggers, and schedule chaos during the winter holidays. The breakthrough wasn’t a fancy funnel. It was values-driven email marketing: shorter messages with a single clear action, consistent reminders that respect attention, and language that honors autonomy. Instead of hiding for fear of “being pushy,” Tabitha decided that silence takes away choice. By emailing more frequently with purpose, she gave her audience the information they needed to say yes—or no—without guilt.We dig into ethical upsells that extend transformation, including kid-focused coaching, a mindful connection course delivered as a private podcast, and a stress and crisis management toolkit for when it all hits the fan. Each step meets parents where they are and helps them become the thermostat—steady, present, and responsive—so their kids can settle too. We also tackle unsubscribe anxiety, how to find a healthy sending cadence, and why multi-touch messages are accessibility, not annoyance, in a loud world.To close, Tabitha shares a five-minute nervous system reset you can use anywhere to shift from reactivity to calm. It’s a practical grounding tool and a great metaphor for sustainable marketing: small, compassionate actions repeated over time create real change. If you’ve been hesitant to email your list, this is your permission slip to invite with integrity and watch your impact—and revenue—grow. If this resonates, follow the show, share it with a friend, and leave a quick review to help more creators find us.
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