The Unsexy Blocker to AI Adoption Success

In this episode, Kathryn Korostoff, market research thought leader and founder of Research Rockstar, tackles an often-overlooked challenge in successful AI deployment: organizational structure.

While AI promises efficiency and innovation in market research and customer insights, many teams are still held back—not by technology, but neglecting the value of small wins and organizational silos. Kathryn shares key insights from her conversations with Benjamin de Seingalt, Esq., Corporate Counsel and Director of Compliance and Privacy, MarketVision Research.

We explore:

• Why research teams miss opportunities to get early wins with AI
• How outdated organizational structures limit collaboration across customer insights functions
• What research leaders can do to overcome these roadblocks for market research, CX, UX, and VoC teams

Whether you’re optimizing qualitative research processes or enhancing quantitative research workflows, this conversation will help you think beyond tools and tactics—and toward sustainable transformation. 

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Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered on-demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.

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