Turn Strangers Into Listeners With This Audience-Borrowing Strategy| Lauren Passell, Tink Media

Podcast growth won’t come from convincing the same people who already know, like, and trust you to finally listen. Real podcast growth comes from turning strangers into listeners. But with no budget for ads and no time for social media, how do you actually make that happen?

In this episode, Lauren Passell of Tink Media breaks down the audience-borrowing strategy smart hosts use to get their shows discovered, recommended, and shared so your podcast doesn’t stay invisible while others in your niche take off. So if you’re ready to grow beyond the same 50 loyal listeners and finally start reaching new ones, hit play and let’s dive in.

3:12 – Why Catering to Your 50 Loyal Listeners Stops New Ones From Finding You 

11:44 – The Hidden Shortcut to Finding Podcasts With Your Exact Audience

15:27 –A Zero-Cost Way to Get Promoted on Other Shows Every Week Without Podcast Guesting

18:59 – The Pitching Fix That Gets More Collaborators Saying Yes to You 

22:36 – How to Turn One Small Collaboration Into Ongoing Listener Growth

 Episode Links:

• Rephonic.com/graph 
• Meet Lauren Passell: Website | LinkedIn
• Read Lauren’s Podcast The Newsletter

 Other Episodes You’ll Love:

• 3 Low-Lift Ways to Get New Listeners Without Living on Social Media
• One Surprising Way to Reach New Listeners Without Guesting or Social Media

  → This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year

Curious about PodLaunch®? Email us at [email protected] to find out if our podcasting mentorship is the right fit and get tailored podcasting advice to grow your show.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.