We’re having some trouble explaining what our brand does.

The other day, I couldn’t remember what you call those giant office envelopes with a flap you lick and a metal thingy at the top you can use to make sure they’re extra tightly closed.

They are, in fact, called 10 x 13 Clasp Gummed Manilla Envelopes.

But at the time, I couldn’t recall the right name so I stumbled over my words, rambling about a big, tan-colored envelope.

Has that ever happened to you when someone asks you, “Hey, what does your brand do?”

That's what I'm talking about in this episode.

Welcome to the Brandtelling Podcast for founders and brand leaders who want to build an unbreakable – and more profitable – brand.

⁠The Brandtelling Podcast⁠ is hosted by Arthur Germain, Chief Brand Architect at ⁠Brandtelling ⁠where we turn scattered brand stories into a clear, consistent message system for your entire firm.