What to Learn About Franchising in the Floral Business and Beyond

Michael Jacobson became CEO of French Florist in late 2018, rescuing the company from near closure and driving it to $10 million in revenue by 2024, making it the largest flower shop in Los Angeles. His leadership has propelled the business into a new era of innovation, with a focus on technology and a robust model for global expansion through licensing.

Before French Florist, Michael honed his strategic skills at Slalom, a $1 billion consulting firm, and as a real estate broker. He also contributed to the Washington Hyperloop project, advising on innovative transportation solutions. These experiences shaped his ability to drive change and create growth across industries.

Outside of work, Michael is an avid swimmer and promotes wellness within his team. He supports the Little Miracles Foundation, helping orphans, and is an active member of the Young Presidents' Organization (YPO), believing true success lies in both business achievements and societal impact.

 

During the show we discussed:

• Turning a struggling business into an 8-figure success
• The rise of “order aggregators” and why they’re the future
• How lack of innovation can kill your business
• Global floral industry size and future growth potential
• Most profitable floral segments: retail, events, online delivery
• Why tech and retention are key growth drivers
• Floral industry vs. others in market size and growth
• Why floral franchises are cheap and easy to start
• 5 unique ways to boost your business’s value
• The power of branding in a crowded floral market
• How florists use tech to boost efficiency and profits
• Is it easy to enter the floral industry?
• Big opportunity: franchising in the floral space

 

Resources:

https://frenchfloristfranchise.com/