Why Culver's Doesn't Chase Store Counts - Where We Buy #404

Christie Hughes is Senior Vice President, Design, Development & Construction at Culver's, the family-owned restaurant chain known for ButterBurgers, frozen custard, and Midwest hospitality. Since opening in Sauk City, Wisconsin in 1984, the brand has grown to more than 1,000 locations. Hughes explains how Culver's keeps growing without losing its focus on fresh food and hospitality, including its owner-operator model, its community-first approach to choosing sites, and the first major redesign of its restaurants. She also covers rising construction costs, expansion into new states, and the passion around the flavor of the day.

James Cook is the Head of Retail Research for JLL. 

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Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.