Your Black Friday Popup Discount Is Probably Too Big

Your Black Friday popup discount is probably too big: for Shopify brands, 10% email offers beat 15% on signups and revenue per visitor.

In this episode, Taras Talimonchuk, CMO at Claspo, breaks down:

• Why offers of 10% or less converted at 7% versus 6% for 11% to 15%, with more revenue per visitor
• How to match popups to shopping intent so paid, organic, and blog traffic each get the right offer
• Using agentic AI to run popup A/B tests and build custom games without a developer

Whether you're doing $20K months or $20M years, this conversation delivers strategies you can test before Black Friday.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-492/

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