PR Future, the USC Center for Public Relations Podcast

USC Annenberg Center for Public Relations, Fred Cook, University of Southern California

The PR Future podcast from the USC Center for Public Relations (CPR) provides insight into the future of public relations and strategic communication. Student-produced and directed, the podcast originates from the USC Annenberg School for Communication and Journalism and is hosted by CPR Director and Golin Chairman Emeritus Fred Cook. Each season features discussions with public relations executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will shape it. Past episodes have explored AI's growing role in PR, corporate and youth activism, media polarization and disinformation, brand purpose, and workplace culture — with conversations featuring leaders from Hollywood, Levi's, Ben & Jerry's, and top global agencies. Join us each fall and spring for discussions about the future of public relations, and audio replays of special events hosted by the Center for Public Relations. Join us each fall and spring for discussions about the future of public relations, plus audio replays of special events hosted by the Center for Public Relations.